Siyaram’s To Introduce Perfumes, Deos For Men

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After dressing up men in brands like J Hampstead, Oxemberg, Siyaram MSD, Siyaram is trying to make them smell good as it plans to introduce men’s perfumes and deos. The brand which has about 100 exclusive stores, wants to expand it to 250 before venturing into new category. As the domestic deodorant market is estimated to be around Rs 900 crores, and the men take a lion’s share of 70 per cent, the textile brand didn’t want to miss out on any profits.

A major producer of blended fabrics in India, Siyaram recently also decided to expand its fabric and garment production capacity to cater to ever rising demand for branded products and readymade garments. The company intends to spend about Rs 160 crores for the expansion that is intended to kick off in August or September this year. The funds would flow from internal accruals and debt capital.

Designer JJ Valaya Goes The E-way!

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Realising the potential of e-business, veteran designer JJ Valaya has decided use it as a tool to further prosper in the trade. The designers with an experience of 2 decades in the world of fashion, has ventured into e-trade by making his prêt collection available online. As a part of 20-year celebrations, a calendar and coffee-table book was also launched.

However this is just the beginning of celebrations as many events have been line for the year. The coffee-table book reveals the story behind every beautiful collection of the designer. Valaya has roped in various people from the fashion industry who have been instrumental in his success story, to pose for the limited edition calendar.

The grand finale show by the designer at Delhi Fashion Week earlier this year marked the beginning of his year long celebration. Currently, the designer is involved with a vintage tour at Kimaya stores across three cities starting with Mumbai.

DLF and Ferragamo decide to split

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After Giorgio it is time for Italian luxury brand Salvatore Ferragamo whose partnership with DLF has been called off. DLF Brands Chief Executive Officer, Dipak Agarwal informed that luxury is a futuristic business in India at the moment and does not have scale and hence the break-ups. The company would now focus on selling premium and bridge-to-luxury fashion brands such as Boggi, Alcott, Mango, Mothercare, Claire’s and DKNY.

According to the CII-AT Kearney report on luxury, India’s luxury market is witnessing a 20 per cent year-on-year growth and there were big talks about the prospects of Indian luxury market. But with many luxury brands exiting their JVs with Indian partners, luxury retail in India seems to be taking a different turn.

In fact, most international brands have decided not to make a solo entry after the government agreed to 100 per cent FDI in single-brand retail. They want to first understand the Indian market with the local partner and FDI rider of 30 per cent mandatory sourcing from SMEs has become a hurdle in the way of those who were considering the option.